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If you wanted to win the cash, all you had to do was tweet the hashtag ESuranceSave30 within 36 hours of the ad being aired.
Esurance Commercial - The Real Speed Race - video dailymotion
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Six years esuranec the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and that relationships are built through shared values and meaningful interactions. I liked the Old Spice, other brand campaigns. The Secret Soldiers of Benghazi.
Sorry, we do not accept free email accounts. And, most importantly, the Old Spice interactions were focused on the brand ezurance were commerciap not about a sweepstakes but about the product and brand message. You've hit your data view limit.
Video What does it take to grow your digital audience today? If the two are alike, then Esurance may benefit; if not, then questions should be asked.
Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Woman at valet with husbandJohn Stynt Video Fearless Girl statue disappears from New York's streets. I understand your point about earned media, and that does have value. And the success we see is tough to replicate—Old Spice tried to return to the well of social but with much smaller outcomes.
You and Chris said it better than I did Mack. AdAge found that sales results for the brand seemed to be more or less consistent with competitors — http: Submissions without photos may not be accepted.
Esurance reminds us that sorta you isn't you. AdWeek lauded the stunt as a huge success, commerical cited these results in making that claim:.
Esurance stunt proves to be best non-Super Bowl ad
On the other hand, if Esurance found a way to stay engaged with those new website visitors, then that does have value for the brand. I have written submissions for the Leveson Inquiry into the culture and ethics of the media and for the Scottish Parliament on the use of social media during trials. Augie makes a good point about commedcial and approach to biz — are you trying to market or are you actually social, in a world where social is so much more than selling?
We should get some insight there. That would be the best way to create real value from this stunt.
How well does Esurance convert these new followers and visitors into customers? But yes, actual sales growth seemed to be tough to track.
Esurance Commercial - The Real Speed Race
About Esurance TV Commercial, 'Sorta Valet Driver' A couple is about to enter the building for a proper gathering when their sorta valet driver, dressed like Evel Knievel, goes on a wild ride in their car. If Esurance built into this ways to leverage the new exposure into an ongoing relationship, then the chances of this stunt being a success increase dramatically.
But again, a campaign, so there were several spots and videos involved. In my opinion, while there are similarities TV ad sparking online engagementthere are more differences.
Session expired Please log in again. While I agree with sstunt in principle, I think we need to be careful to assume all marketing, advertising or social media activities are designed to produce immediate sales.
I understand your disappointment over the Esurance stunt, but I think it was successful. Add a song to this spot!
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